Beautiful and relevant advertising that shapes brand perception.
Engaging customer experiences that expand reach across platforms.
Extending the opportunity to reach customers wherever they go.
Transforming ideas into experiences that drive results.
A little insight into what I do.
Creative direction is about seeing the forest and the trees; making well informed decisions amongst tough choices. It’s where art direction and design intersect with business strategy.
User experience is a complex discipline, but the desired result is fairly simple; delight users by exceeding their expectations. Give users what they want — plus a little more.
Interaction design is the creation of useful and usable experiences. It’s being grounded by a deep understanding of the user, and finding balance between business goals and technology.
Ecommerce is the promise of a better shopping experience for the customer; whenever and wherever they are. Discoverability is key; making options more manageable and accessible.
Developing innovative products and taking them to market is about recognizing key insights, generating ideas, testing solutions, analyzing business, and launching with confidence.
Creative optimization provides more efficient campaign experiences by leveraging consumer behavior data to get the right creative in front of the right customer at the right time. Cool right?!?
“Creative excellence at scale is very hard to achieve and Marcus embodies this.”
— Scott Hines, former Director Amazon Global Advertising- Marcus Pape Testimonial3
“As Creative Director he had the innate ability to visualize the long-range effects of our visual design and how in turn that communicated and supported a brand’s overall marketing strategy.”
— Josh Clark, Core Innovation Marketing Director- Marcus Pape Testimonial2
“Smart, smart, smart— that’s Marcus. He’s a smart thinker, with an active creative mind. He champions and delivers smart user centric design wrapped around innovative ideas that have consumers leaning in and engaging— with off the chart results.”
— David Ross, former Coinstar Creative Director- Marcus Pape Testimonial1