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Summary
Sixteen years of expertise creating compelling brand experiences across multiple media formats and digital platforms.
Reputation for combining strategic thinking, creative concepting, and engaging design with a deep understanding of technology and the user experience.
Proven ability to build and manage dynamic cross-functional teams with an emphasis on delivering innovative product solutions.
Extensive experience building global brands, developing client relationships, and building strategic programs.
Experience
Senior UX Design Manager, Acquisition & Engagement, Amazon Video
Amazon | 12/2014 – present
Responsible for cross-platform UX design leadership, focusing on the overall Amazon Video customer journey, from initial introduction and onboarding of the service, to a user’s first stream and ongoing engagement. Challenged with establishing a clear UX design vision and empowering a multi-discipline team of designers to craft intuitive end-to-end video experiences focused on customer acquisition and engagement, across all platforms and clients—covering web, big screen, tablet and mobile for both 3rd and 1st party devices.
- Recruit, build and lead a team of cross-platform designers who work collaboratively to deliver intuitive and enjoyable product solutions
- Leverage key insights and proven design patterns to create compelling, best-in-class customer experiences across our global video service
- Partner with global Product, Tech and Marketing to release new features and product updates, optimized for broad cross-platform integration and engagement
- Conduct user research and usability testing to optimize existing taxonomies and improve feature implementation across all client applications
Senior Manager, Visual Marketing & Global Design Production, Amazon Video
Amazon | 08/2015 – present
Responsible for developing best-in-class creative and cross-site consistency for marketing and merchandising programs across all core Amazon Video business groups—Prime Video, Digital Store, 3P Subscriptions, and Ad Funded Content. Intuitively translate business needs into engaging, customer-focused solutions; working closely with product, marketing and merchandising leaders to move rapidly from concept to launch, in a high-volume business where creative excellence at scale is key. Define and execute global brand strategies, and manage the creation of compelling visuals and world-class customer experiences that support and reinforce Amazon Video’s vision and business objectives across all platforms.
- Define Amazon Video’s visual identity, and create standards that reinforce the brand across various lines of business and customer touch points
- Create user-centered designs by integrating marketing objectives, target audience, creative assets and Amazon design patterns into intuitive solutions
- Analyze marketing challenges and create and develop strategies to deliver on-brand design solutions that meet measurable business goals and project requirements
- Collect post-campaign metrics and leverage key insights to set best practices and optimize advertising campaigns for conversion metrics
Creative Director, Advertising Design & User Experience
Amazon | 05/2012 – 12/2014
Led efforts in the creation of customer-centric brand solutions and product innovation across Amazon’s multi-platform ad network. Development of strategic advertising programs with a focus on driving engagement and delivering against key objectives. Expansion and daily management of a talented design team, while providing creative direction for the world’s most recognized brands.
Key clients: AT&T, Beats, Bose, Canon, Crayola, Disney, EA Games, Google, Hasbro, HP, Intel, LG, Mattel, Microsoft, Nikon, Panasonic, Samsung, Sony, Sprint, T-Mobile, Toshiba
- Delivered beautiful and intuitive cross-platform experiences based on proven design patterns and key data-driven insights.
- Established creative best practices, explored process optimization, and developed effective teaming practices in order to drive efficiency at scale.
- Leveraged performance metrics and interaction data to develop innovative product solutions that span platforms and drive engagement.
- Led integration efforts of new technologies and developed training and testing programs with a focus on optimizing user experience.
Interactive Art Director
Coinstar, Inc. | 02/2011 – 05/2012
Responsible for all interactive projects with emphasis on user experience and consumer engagement. Provided input on emerging trends, such as mobile, social, and gaming.
- Mentored and consulted with a diverse creative department of senior designers, interactive developers, production artists, and freelancers.
- Managed numerous projects with diverse requirements and tight timelines.
- Successful growth of email and account numbers to never seen before levels.
Creative Director
Core Innovation | 06/2003 – 02/2011
Worked directly with ownership to establish brand direction, present creative concepts to global partners, and implement key business objectives.
- Built the XS brand from near bankruptcy to annual sales topping $150 million within a highly competitive market and despite a tiny marketing budget.
- Led the successful brand expansion of 48+ products across five countries.
- Increased ecommerce sales on XSGear.com to just over two million dollars annually.
Creative Director / Founder
COALWIRE Productions | 01/2003 – 06/2003
Generated new business leads and developed client and contractor relationships. Established marketing strategy and led creative initiatives from idea to execution.
- Successfully brought in five separate commercial accounts from reputable companies within the first two months of operation.
- Clients included Publicis West, Idaho Lottery, and Woodgrain Millwork.
Interactive Art Director
Studio Reload | 05/2002 – 01/2003
Led the design and production of engaging user experience-based projects across different interactive media, including DVD and motion-driven, Flash-based websites.
- Helped establish the first Idaho Independent Film Festival.
- Won a DVD Association Excellence Award for Menu Quality and Presentation.
Motion Designer / ActionScript Developer
Publicis | 12/2000 – 05/2001
Collaborated with creative team to design and develop engaging motion-based interactive projects for high-profile clients such as Hewlett-Packard, Micron, and Idaho Forest Service.
- Implemented effective file management and archival procedures, to insure project integrity.
Skills
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- Creative direction
- Global brand management
- Concept development
- User experience
- Interaction design
- Creative testing
- Ecommerce solutions
- Visual strategy
- Product innovation
- Graphic design
- Mobile design & optimization
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[one_half_last]
- Team building & mentorship
- User interface design
- Web design and development
- Digital brand engagement
- Display advertising
- Social media marketing
- Wireframing
- Digital rich media
- Cross-platform design
- Creative optimization
- Scalable design patterns
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